MARCH 2022 - The
The two organizations participated in a consumer campaign promoting the expanding role of pharmacists. The campaign, produced by Mediaplanet, consists of a print supplement in The Toronto Star, to be distributed to 1.6 million readers on March 26, and a digital report on HealthInsight.ca, which attracts an average of 55,000 visitors monthly. HealthInsight.ca is a hub of sponsored content focused on healthcare innovations and best practices in disease management and prevention.
Beyond PAM, CFP continues to promote pharmacists and support pharmacy research throughout the year:
Recent Innovation Fund recipients include the University of Alberta’s Yazid Al Hamarneh, whose research team is evaluating the impact of COVID-19 on frontline pharmacists’ roles and identity. And the 2021 Wellspring Award recipients include James Morrison at Whole Health Pharmacy Partners, who is using the financial assistance to complete his Master of Science in Pharmacy.